There are many challenges when it comes to marketing a business. The most common is: How to introduce the company to consumers, build relationships and promote a lasting brand? If you're the owner or apart of a marketing team, you are faced with these challenges on a daily basis. It's a full time job to market a business, and for larger corporations it requires even more time to do market research, environmental analysis, formulate strategies, plan and implement, and the list goes on. So, what is the solution? How can your business reach its market and provide results affordably?
The Solution
Get a pencil and paper or open a word document and answer these questions. Once you've finished answering them, you'll have the answers to overcoming your marketing challenges.
- What is your goal? Yes, what is the overall goal of the business? Sure, it's to be financially productive... but what you're in search of is your company's identity and values. The first step towards marketing a company is to understand who and what it is.
- What does your company do for others?
- What are the company's values?
- What are the company's strengths?
- What are the company's weakness?
- In your opinion, what does the company need to do to become the type of enterprise you imagine or desire it to be?
- What is holding the company back?
- What makes you different? This is not a hard question... for some companies it's their history, for others it's the people and their training. For you it might be a mentality or process. I encourage you to be as detailed as possible.
The Tools
There are many marketing tools, from a business card to a TV spot. Once a company truly understand who they are, what they stand for, and where they want to go. Deciding on a which tool (way of contact) to use becomes an easy decision.
Example
- I work for i level media, a full video, animation, and interactive production house that's been around for over 20 years. It was started by Mark Irving in 1987 and was originally called Mark Irving productions. In 1993 it morphed into i level media when Jon Baade and Julie Olsen became partners with him.
- Our goal is you. We want to get to know you and your business. We want to serve you by creating content that connects with others. We seek to nurture your company and our relationship. We believe that if we can maintain this goal well continue to be a premiere production house that will make a difference in the world and the lives of others.
- Our company believes that ideas can be powerful; that they can spark motivation and inspire. We believe that video is an effective way to comunicate a company's history, products, services... that it can teach, change, and influence people. However, and possibly most importantly... video connects ideas and introduces people to companies, goods, and services.
- i level's strengths are that it's a focused on their clients ambitions and works diligently to take them where they'ed like to go. i level media is a team of leaders that knows how to listen. It excel at creating content for TV, trade shows, training, PR, marketing, and it seeks lasting relationships with their clients.
- Weaknesses: Those are top secrets. :)
- Our company needs you. If there is one thing that I'm certain is true... it's that nobody ever reaches their goals alone. In our company's case we need your business to continue to grow and develop, without it we cannot get to where we imagine.
- I'm not sure I'm at liberty to discuss this on the internet.
Please feel free to contact me with your questions and comments.
Sincerely,
Isaiah Wells
Creative Director
ilevel.net
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